SEAT - LIEBRE Off-Roadster - Car Design final Thesis

Esse projeto em colaboração com o Grupo Volkswagen foi minha tese final de mestrado em Car Deisgn na SPD em Milão.
Resultado de um otimo trabalho em grupo com meus amigos Nikola Pejcic e Jakub Sulikowski. Supervisionado pelo Desing Senior da SEAT Julio Lozano.

O conceito do projeto é focado em um usuário que seria um casal bastante ativo habitante de grandes metrópoles como Milão, com tranporte individual saturado e tendo um transporte público eficiente como alternativa, que usa o carro não para mobilidade urbana, mas para "escapar" do caos urbano e viver um estilo de vida ativo praticando esportes radicais, nas montanhas, lagos, dunas ou praias.

O Design interpreta um roadster para o mercado futuro, mantendo uma ótima proporção e esportividade, mas com forte capacidade off-raod.
O teto e parabrisas são formados por duas bolhas de policarbonato com interface interativa de entretenimento e navegação, sugerindo novos lugares para descobrir, e tambem oferecendo proteção, mas sem isolar piloto e passageiro do ambiente.

Trabalho desenvolvido:

- Inspirational Moodboard
- Concept Research
- Ideations Sketches
- Design development
- Photoshop Renderings
- Color and Trim
- Package
- Tape Drawing
- Symmetrical 3/4 Clay model
- Alias 3D model
- Final Presentation Video containing: Concept explanation and mood video, Design Explanation, and 3D animation, showing all the features of the concept.

-------------------

English

This was the final thesis project during the academic year of 2014 on the Car Design Master curse at SPD.
Wich was developed in collaboration with the Volkswagen Group. focusing to conceptualize how a Roadster will look like in the future.
This project was developed for the SEAT brand, and supervised by Julio Lozano, SEAT Senior Designer, trough many design reviews with him, and also by Alessandro D'Ambrosio from Volkswagen.
In colaboration with my AMAZING teammates, Nikola Pejcic and Jakub Sulikowski

The interpretation we present with LIEBRE Concept is that in the future people living in huge cities that will have a sports car such as a roadster, will use this car not to mobility around the city, but to scape from all the chaos of this metropole. Going to the mountains, to the seaside, the desert or to a Lake, to enjoy an adventure and share this experiences with their partner.
Following the briefing "SEAT Roadster of the future" our proposal is a two seater car with off-road capabilities able to take the owner at any place. with an high-tech interactive interface that will suggest and invite the owner to live new adventures. Creating a sports car with hybrid design betwen a roadster and a off-roader, balancing this two different car types creating a very unique proportion.

The Design follows the SEAT Brand DNA, on the sculpture and in the graphics, but proposing new and fresh design solutions and surface treatments, emphasizing the sculptural body in contrast with very sharp lines and also geometric elements like the front and rear lamps.